Mailstream Connections | Archive

Archive for 'Print vs. Online'

Health Insurers: You’re either in or you’re out…

Posted on 19. Oct, 2010 by Andy Roussel.

You’re either in or you’re out ….. of the mail! I’ve had the opportunity to speak with many health insurers and plan administrators over the past several months, and there are a number of common themes. One of them is a desire to move out of the “high cost” print and mail channel for communicating [...]

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USPS® Helping e-tailers

Posted on 23. Jul, 2010 by Cynthia Williams.

This month the USPS® is reaching out to e-tailers with a new campaign showcasing how printed catalogs can dramatically increase online sales. The campaign, “Getting Started in Catalogs,” includes an instructional DVD and free live webinars that show how catalogs, when used as an extension of a company’s Internet-shopping portal, can increase online purchases. The [...]