The decision is final. The POSTNET™ barcode will be retired, effective January 28, 2013. This means that in order to maintain discounts, mailers will need to migrate to the Intelligent Mail® barcode (IMb). The good news is that there are several options. There are even two versions of the IMb – Basic and Full Service.
- Basic IMb has a fairly easy implementation, and will enable your company to continue receiving discounts in 2013.
- Full Service IMb provides you with much more data that is unique to your customers than the Basic IMb. Many of the companies that implemented a Full Service IMb are receiving additional value from data-mining capabilities. In addition, it has been proposed that Full Service IMb will be required for discounts in 2014.
With multiple options, there are decisions to make. For example, “which version of the IMb should I implement?” I recommend that mailers partner with an industry expert to develop an IMb roadmap. Knowing that eventually you’ll need to implement Full Service IMb, an industry expert can help personalize the value of a Full Service IMb specific to your company’s goals. The main goal here is to avoid performing a costly integration project twice (once for Basic IMb and second time for Full Service IMb) by deciding what your company’s IMb platform should look like in 2 – 3 years. The roadmap tells you how you’ll get from where you are today, to where you want to be.
If you’d like to learn more about the Intelligent Mail barcode, join my colleague, Adam Collinson, Thursday, May 24 at 2:00pm EDT for a discussion on how you can fully utilize the IMb to impact your bottom line. Register now.