Color Makes a Noticeable Difference

Posted on 24. Jun, 2010 by Scott Bounty.

A recent study by Leflein Associates comparing consumer attitudes toward receiving printed mail vs. e-mail, provided a number of interesting insights.  Among them, we learn that, by clear majorities, people prefer physical mail to e-mail for bills, invoices and financial statements as well as for most catalogs and promotions.
The survey also reveals that by a [...]

Continue Reading