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Tag Archives: printed mail

Pitney Bowes Document Messaging Technologies Hosted its 2010 Customer Summit

Posted on 23. Sep, 2010 by Michael Calderwood.

“Mi Casa, Su Casa” – that’s how Ramesh Ratan, president of Pitney Bowes Document Messaging Technologies welcomed over 180 visitors representing 100+ companies from twelve countries incl. Australia, Jordan, China, Japan and France. Who were they? Participants included service bureaus and direct mailer who mail for profit as well as representatives of large corporate print [...]

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Color Makes a Noticeable Difference

Posted on 24. Jun, 2010 by Scott Bounty.

A recent study by Leflein Associates comparing consumer attitudes toward receiving printed mail vs. e-mail, provided a number of interesting insights. Among them, we learn that, by clear majorities, people prefer physical mail to e-mail for bills, invoices and financial statements as well as for most catalogs and promotions.
The survey also reveals that by a [...]