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Tag Archives: targeting

The 4 Stages of Address Quality Concern

Posted on 28. Sep, 2010 by Cynthia Williams.

When I discuss address quality with mailers, the level of discourse varies significantly depending on the roles and responsibilities of the person to whom I am speaking.
Where do you fit in the 4 stages of address quality concern?
1. Postal Compliance. At the most basic level, some organizations tackle address quality strictly as it relates to [...]

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Just Back from Insights 2010

Posted on 02. Jun, 2010 by Cynthia Williams.

I attended our recent user conference better known as PBBI Insights. With so many dynamic changes in technology, market trends and organizational requirements, we felt the best way to meet the expectations of our customers was to adopt a new format. This year we featured three unique forums for in-depth coverage of specialized core business [...]