Technology Connections | Turning customer insight into effective business strategies

Battling Today’s Global Threats

Posted on 04. Feb, 2010 by PBBI.

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Do you really know your customers?
Will someone try to defraud your business? Use their account with you to circumvent laws? Threaten your customers? Left to your own devices, it may be difficult to ascertain the true intentions of everyone who wants to be your customer.
To support this initiative, government agencies across the world have created [...]

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Data and the CTO Edge

Posted on 03. Feb, 2010 by PBBI.

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IT executives no longer need to be convinced about the high cost of poor data. Most will freely admit that customer records are incomplete, not always consistent, rarely consolidated and frequently contain errors. Each day, however, brings new challenges, new business requirements and time-of-the-essence business demands.
In a recent CTO Edge Corner podcast hosted by Mike [...]

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Holiday Trends Highlight Increased Role for Location Intelligence

Posted on 02. Nov, 2009 by PBBI.

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This post is written by Al Beery, Director of Strategy & Analytics and Brian Hill, Manager of Strategy & Analytics at Pitney Bowes.
Over the next few months, consumers will head to the malls, superstores, and in increasing numbers, to their laptops—and retailers will be looking for any edge they can find [...]

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Getting Business and IT on the Same Page

Posted on 02. Nov, 2009 by PBBI.

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This post is written by Navin Sharma, Director of Product Management at Pitney Bowes.
The Business Intelligence blogosphere is abuzz with questions about how IT and BI personnel can become more effective in serving their internal customers. In fact, a recent study by the Society for Information Management shows that even in [...]

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Learning the Data Four-Step

Posted on 24. Sep, 2009 by PBBI.

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According to a recent SiriusDecisions Research Brief, 10-25 percent of the records for the average B2B company contain critical errors. The same study reports that 66% more revenue goes to the company with high quality data management.
So, why does good data make such a difference?
Bad data hurts your image, your operations, and your bottom line [...]