Volly

Shifting the View to 3D: The Future of Customer Communications

Posted by Chuck Cordray on December 12, 2011

It’s hard to ignore the changes taking place in the communications environment. Today consumers receive and send messages via a whole new set of tools. Consumers can surf the web on the road, use apps to make their lives easier, and the choice of devices – from mobile to tablet – is endless. As businesses [...]

›Continue Reading

(5)

 Loading ...

Multichannel Communications at Broadridge

Posted by Guest Blogger Robert Krugman on April 27, 2011

Over the past 15 years, we have all witnessed the amazing growth of digital technologies and its effect on our lives. Surprisingly absent from this revolution has been the way we receive mail from the companies we have relationships with. While e-mail has had some limited success, as a whole, the method by which consumers [...]

›Continue Reading

(7)

 Loading ...

The Digital Leap of Faith

Posted by Kemal Carr on February 14, 2011

Madison Advisors’ tracking of customer electronic adoption indicates that conversion rates have stalled out. Currently the aggregate rate hovers in the low double digit percentages depending on industry and document type. Yup, that’s right, all the free Wi-Fi hot spots, iPads, smart phones, Prius raffles, tree give a-ways, and one time discounts in the last [...]

›Continue Reading

(16)

 Loading ...

Don’t Drive By Looking Into the Rear View Mirror

Posted by Kevin Klein on February 07, 2011

In my role as a consultant, I have had the opportunity to sit with executives who are responsible for the document factory within their organizations and understand their business needs and strategies. Something amazing is happening: these executives are increasingly thinking out of the traditional box, going way beyond “I have to meet my [...]

›Continue Reading

(10)

 Loading ...

The Tipping Point

Posted by Bernie Gracy on January 19, 2011

“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

- Malcolm Gladwell (The Tipping Point)

About 10 years ago, Malcolm Gladwell published his thesis that ideas “spread just like viruses do.” The Tipping Point is predicated on people, content (the idea), and context (situational environment). Last week, Pat McGrew tweeted that 300K Finnish Itella NetPosti users can now use their iPhone, iPad & Android to get access to invoices, payslips, and letters. On Friday, Norway Post announced that Norway Post is to launch a digital mail system, allowing customers to choose to receive mail in a digital mailbox as well as physically — with that digital mailbox based on a person’s street address and national ID number.

›Continue Reading

(12)

 Loading ...

This Volly Could Be THE Game Changer For All Players

Posted by John Schloff on January 05, 2011

Did you catch the headline in The Wall Street Journal yesterday? It was a masterpiece of simplicity: “Digital or Die.”

For the past 18 months, I have been immersed in a project to help Pitney Bowes create something completely digital, and completely new. Today, I experienced real joy as we announced this new service to the world. It’s called Volly™, and it promises to bring the real advantages of digital delivery and interaction to the medium of physical mail.

›Continue Reading

(35)

 Loading ...

Volly and Voltaire’s Vicissitude

Posted by Bernie Gracy on January 05, 2011

“If you wish to converse with me, define your terms”

- Voltaire

Having spent more than a decade in the high volume transaction output industry, I have witnessed numerous waves of innovation, automation, and optimization in how businesses communicate to their customers and prospects. These waves have levered information, document, IT, and production assets to streamline processes, wring out cost, improve integrity, refine targeting, increase relevance, and strengthen messaging in the never ending battle to optimize the customer/channel mix, lower the cost to serve, and yet maintain an ongoing profitable dialogue.

›Continue Reading

(33)

 Loading ...

The Volly Digital Service: Meeting Consumer Preferences for Secure, Multichannel Communication

Posted by Elizabeth Lee on January 02, 2011

Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:

• 84% of consumers receive paper statements
• 367 billion coupons were physically printed
• 13 billion catalogs were distributed

In total, this added up to over 170 billion pieces of physical mail last year. So, are your customers simply in love with paper? Not exactly.

›Continue Reading

(21)

 Loading ...