Posted by Chuck Cordray on June 06, 2012 in Mailers
Production mail managers are being pulled in all directions. They need to figure out a way to deliver mail to customers through their preferred channels and boost efficiency and save money. Of the three, meeting the needs of customers can be the most challenging – and baffling.
We’ve seen more than a few cases where customers were furious that they might lose their paper communications, or have to pay extra to keep them. But how did they express that anger? Simple. They took to social media, posting and tweeting and otherwise expressing their feelings online. This strikes us as very interesting. They’re upset about losing paper access but they express it digitally? That’s a tough environment in which to make sense of communication channels.
Creating a bridge between traditional and new communications channels isn’t easy. But it can be done. The two-word solution is integration and streamlining. This approach solves a lot of problems. IT and communications systems don’t need to be upended. Customers can be segmented so each person’s needs are met. Savings can be significant — up to 50 percent in some cases. Plus, integrated systems are flexible, accommodating everything from bills to direct marketing.
Streamlining and integration were central to the development of Volly™, our opt-in, secure, cloud-based communications platform that works with established service bureaus as well as individual brands. People access the platform using a single application and can perform a full range of integrated activities, from paying bills to accessing a central document-storage location. We’re rolling out Volly™ nationally and are delighted that it was adopted by Australia Post, the Australian equivalent of the U.S. Postal Service.
Volly™ has a lot of built-in safeguards and advantages. In a world where brand integrity is essential but can easily fall under attack, our platform protects your brand. It’s also secure, which is critical, because nothing kills consumer trust faster than a security breach. Finally, a Secure Electronic Delivery Service (SEDS) such as Volly™ is the legal equivalent of paper for virtually any kind of communications, with a few exceptions like divorce papers, wills and foreclosures.
One final piece of advice. When updating, streamlining and integrating your mailstream system, keep the needs of your customers front and center. Think of it as mailstream technology with a personal touch.
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john
13. Aug, 2012
this loooks fantastic
Name (required)
13. Aug, 2012
hello:)
Gayatri
29. Nov, 2012
How are you ensuring that it is secure what is the technology used underneath. What is the secure channel used between the consumer and the mail box? How is the document /mail that is delivered mail box? Want to know the technology used.
Thanks.
Ceola Ravetto
04. Mar, 2013
This page certainly has all the information and facts I wanted concerning this subject and didn’t know who to ask.
John
10. Apr, 2013
I’m not sure that i understand this presentation. at the outset, on the landing page, it seems to be directed at the consumer level. this document seems directed at the company delivering the content. who is this product supposed to support?
if it’s the consumer, why would i want to have another site that effectively does what my bank already provides (i.e. bill paying service).
if it s the vendor why would i want to provide a separate channel for getting paid online? I already take online payments from my customers.
Somebody, either consumer or vendor, or maybe even both, is paying for this service.
SB2342
23. Apr, 2013
I like to type words and characters like @#$.