Production mail managers are being pulled in all directions. They need to figure out a way to deliver mail to customers through their preferred channels and boost efficiency and save money. Of the three, meeting the needs of customers can be the most challenging – and baffling.
We’ve seen more than a few cases where customers were furious that they might lose their paper communications, or have to pay extra to keep them. But how did they express that anger? Simple. They took to social media, posting and tweeting and otherwise expressing their feelings online. This strikes us as very interesting. They’re upset about losing paper access but they express it digitally? That’s a tough environment in which to make sense of communication channels.
Creating a bridge between traditional and new communications channels isn’t easy. But it can be done. The two-word solution is integration and streamlining. This approach solves a lot of problems. IT and communications systems don’t need to be upended. Customers can be segmented so each person’s needs are met. Savings can be significant — up to 50 percent in some cases. Plus, integrated systems are flexible, accommodating everything from bills to direct marketing.
Streamlining and integration were central to the development of Volly™, our opt-in, secure, cloud-based communications platform that works with established service bureaus as well as individual brands. People access the platform using a single application and can perform a full range of integrated activities, from paying bills to accessing a central document-storage location. We’re rolling out Volly™ nationally and are delighted that it was adopted by Australia Post, the Australian equivalent of the U.S. Postal Service.
Volly™ has a lot of built-in safeguards and advantages. In a world where brand integrity is essential but can easily fall under attack, our platform protects your brand. It’s also secure, which is critical, because nothing kills consumer trust faster than a security breach. Finally, a Secure Electronic Delivery Service (SEDS) such as Volly™ is the legal equivalent of paper for virtually any kind of communications, with a few exceptions like divorce papers, wills and foreclosures.
One final piece of advice. When updating, streamlining and integrating your mailstream system, keep the needs of your customers front and center. Think of it as mailstream technology with a personal touch.