Posted by Bernie Gracy on January 19, 2011
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
- Malcolm Gladwell (The Tipping Point)
About 10 years ago, Malcolm Gladwell published his thesis that ideas “spread just like viruses do.” The Tipping Point is predicated on people, content (the idea), and context (situational environment). Last week, Pat McGrew tweeted that 300K Finnish Itella NetPosti users can now use their iPhone, iPad & Android to get access to invoices, payslips, and letters. On Friday, Norway Post announced that Norway Post is to launch a digital mail system, allowing customers to choose to receive mail in a digital mailbox as well as physically — with that digital mailbox based on a person’s street address and national ID number.
Posted by Bernie Gracy on January 05, 2011
“If you wish to converse with me, define your terms”
Having spent more than a decade in the high volume transaction output industry, I have witnessed numerous waves of innovation, automation, and optimization in how businesses communicate to their customers and prospects. These waves have levered information, document, IT, and production assets to streamline processes, wring out cost, improve integrity, refine targeting, increase relevance, and strengthen messaging in the never ending battle to optimize the customer/channel mix, lower the cost to serve, and yet maintain an ongoing profitable dialogue.