Posted by Kemal Carr on February 14, 2011
Madison Advisors’ tracking of customer electronic adoption indicates that conversion rates have stalled out. Currently the aggregate rate hovers in the low double digit percentages depending on industry and document type. Yup, that’s right, all the free Wi-Fi hot spots, iPads, smart phones, Prius raffles, tree give a-ways, and one time discounts in the last [...]
Posted by Elizabeth Lee on January 02, 2011
Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:
In total, this added up to over 170 billion pieces of physical mail last year. So, are your customers simply in love with paper? Not exactly.