Tag Archives: innovation

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Volly and Voltaire’s Vicissitude

Posted by Bernie Gracy on January 05, 2011

“If you wish to converse with me, define your terms”

- Voltaire

Having spent more than a decade in the high volume transaction output industry, I have witnessed numerous waves of innovation, automation, and optimization in how businesses communicate to their customers and prospects. These waves have levered information, document, IT, and production assets to streamline processes, wring out cost, improve integrity, refine targeting, increase relevance, and strengthen messaging in the never ending battle to optimize the customer/channel mix, lower the cost to serve, and yet maintain an ongoing profitable dialogue.

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