Volly

The Volly Digital Service: Meeting Consumer Preferences for Secure, Multichannel Communication

Posted by Elizabeth Lee on January 02, 2011

Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:

• 84% of consumers receive paper statements
• 367 billion coupons were physically printed
• 13 billion catalogs were distributed

In total, this added up to over 170 billion pieces of physical mail last year. So, are your customers simply in love with paper? Not exactly.

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