Posted by Bernie Gracy on January 19, 2011
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”
- Malcolm Gladwell (The Tipping Point)
About 10 years ago, Malcolm Gladwell published his thesis that ideas “spread just like viruses do.” The Tipping Point is predicated on people, content (the idea), and context (situational environment). Last week, Pat McGrew tweeted that 300K Finnish Itella NetPosti users can now use their iPhone, iPad & Android to get access to invoices, payslips, and letters. On Friday, Norway Post announced that Norway Post is to launch a digital mail system, allowing customers to choose to receive mail in a digital mailbox as well as physically — with that digital mailbox based on a person’s street address and national ID number.
Posted by John Schloff on January 05, 2011
Did you catch the headline in The Wall Street Journal yesterday? It was a masterpiece of simplicity: “Digital or Die.”
For the past 18 months, I have been immersed in a project to help Pitney Bowes create something completely digital, and completely new. Today, I experienced real joy as we announced this new service to the world. It’s called Volly™, and it promises to bring the real advantages of digital delivery and interaction to the medium of physical mail.
Posted by Elizabeth Lee on January 02, 2011
Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:
In total, this added up to over 170 billion pieces of physical mail last year. So, are your customers simply in love with paper? Not exactly.