Volly

This Volly Could Be THE Game Changer For All Players

Posted by John Schloff on January 05, 2011

Did you catch the headline in The Wall Street Journal yesterday? It was a masterpiece of simplicity: “Digital or Die.”

For the past 18 months, I have been immersed in a project to help Pitney Bowes create something completely digital, and completely new. Today, I experienced real joy as we announced this new service to the world. It’s called Volly™, and it promises to bring the real advantages of digital delivery and interaction to the medium of physical mail.

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The Volly Digital Service: Meeting Consumer Preferences for Secure, Multichannel Communication

Posted by Elizabeth Lee on January 02, 2011

Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:

• 84% of consumers receive paper statements
• 367 billion coupons were physically printed
• 13 billion catalogs were distributed

In total, this added up to over 170 billion pieces of physical mail last year. So, are your customers simply in love with paper? Not exactly.

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