Increasingly, consumers get to control how, when and where they receive communications. Surprising, many of these contacts still take the form of paper-based mailings:
In total, this added up to over 170 billion pieces of physical mail last year. So, are your customers simply in love with paper? Not exactly.
It’s true that some simply prefer things the way they are and don’t want to change. However, most consumers could be convinced to give up paper statements IF it were easy to manage their documents—and IF they could receive digital mail more conveniently.
So far, they have not been convinced. Instead, they tolerate the status quo. Every household comes up with distinct ways to manage these communications. Ways that reflect specific attitudes, behaviors and differences involving how consumers pick up, sort and prioritize mail; what they choose to keep and file; who pays bills and how these bills are paid; and the disposition of mail once reviewed.
What would it take to convince consumers to adopt digital?
For starters, people don’t want to visit a different Web site with unique logins for every company with which they do business. What they want is a single platform that consolidates and simplifies bills, statements, payments, coupons, catalogs, and even scanned copies of important household documents—where mail is delivered in a way that matches their individual preferences.
Our research shows that consumers are willing to change if they can receive communications in a meaningful, rich manner… with the tools and functionality that help save them time and effort… in ways that simplify the day-to-day task of running a household.
Why have consumers responded so well to the Volly™ concept?
In the past, organizations have tried to encourage and entice consumers to “switch” from paper to Web portals or company emails. The Volly™ secure digital mail delivery service is unique in that it provides the customized, multi-channel experience that consumers have long desired. Secure, spam-free and available at no cost to consumers, the Volly service offers:
Consumers can interact with the Volly service based on their individual needs—and change preferences whenever they like. Every day, consumers will discover new ways to engage the rich features and functionality, such as bill pay, shopping and saving tools; tools to organize, store and archive; and ways to digitally “shred” documents that are no longer needed. Some consumers I’ve spoken to have talked about the Volly service as “an assistant” that could help them manage their lives… and that’s pretty cool.
In practical terms, the Volly secure digital delivery service replicates the role mail plays in a consumer’s life in today’s multi-channel environment.