Posted by John Schloff on January 05, 2011 in Consumers, Mailers
Did you catch the headline in The Wall Street Journal yesterday? It was a masterpiece of simplicity: “Digital or Die.”
For the past 18 months, I have been immersed in a project to help Pitney Bowes create something completely digital, and completely new. Today, I experienced real joy as we announced this new service to the world. It’s called Volly™, and it promises to bring the real advantages of digital delivery and interaction to the medium of physical mail.
You can read all about it in the press release that I have pasted below. If you’re a mailer, prepare yourself for a future in which you can have richer and more robust interactions with your customers, and at a much lower cost. If you’re a consumer, hang in there for a few more months. We’re putting the finishing touches on a service that will help you save time, save money, and put you in complete control of who markets to you.
Welcome to the future of customer communications. It’s called Volly.
Pitney Bowes to Launch Volly™: Secure Digital Delivery Service that Connects Mailers and Consumers
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Garin Toren
07. Jan, 2011
Consolidators will always fail here in the USA, we see no reason why Volly will be any exception. See: http://t.co/P7Op5e7
El Bruce
11. Jan, 2011
For full disclosure, Garin Toren’s link above goes to Striata’s website, a competing product. The article there does present some considerations to bear in mind, but it looks like Volly has ‘em pretty well covered.
Kitt
10. Feb, 2011
Combining ads with billpaying. Hmmm…This will take “email bankruptcy” to new levels unless there is a VERY VERY easy way for customers to distinguish between ads and catalogues versus bills. Why is it the only way to “pay” for internet is with time or money of the customer? Even customers need to prioritize, get their work done, and have enough time for a life afterwards. Unfortunately, mass mailings are only cheap for advertisers – not customers.
Angie B
21. Feb, 2011
The Volly™ secure digital delivery service is available to consumers free of charge. Unlike traditional email or the internet, the Volly™ environment is secure and spam-free. The consumer will opt-in to participate, and the only information they will receive will be from mailers who have likewise opted into the system.